Magic Communications contact: Noah Sharfman, (407) 916-2630

Orlando Magic’s Lucas Boyce Named to the Orlando Business Journal’s 40 Under 40 List

Orlando, Fla. – Orlando Magic Director of Multicultural Insights and Cause Marketing Lucas Boyce was named to the Orlando Business Journal’s 40 Under 40 list, a recognition that spotlights the region’s top young business and civic leaders under the age of 40. Those selected were classified as well-rounded individuals with a positive attitude who showed consistent, outstanding professional achievement and a commitment to community service.

“It is an incredible honor to be named with so many impressive individuals who are trying to impact the Central Florida Community,” Boyce said. “I’m thankful once again for God’s grace and humbled by the acknowledgement.”

In his role with the Magic, Boyce is responsible for the strategic business planning and direction of the organization’s multicultural initiatives, diverse outreach and government affairs. Additionally, Boyce helps oversee the Magic’s community relations department and is responsible for directing many of the Magic’s community outreach programs.

The Orlando Business Journal’s announcement coincides with the launch of Boyce’s Web site,, a digital media hub that highlights his improbable journey. His first book, “Living Proof: From Foster Care to the White House and the NBA” is expected to be published by December 2010.

Boyce joined the Magic in July 2008 after previously serving in multiple capacities in the White House during the George W. Bush administration. During his tenure at the White House, Boyce served in the office of political affairs, where he monitored political activity and tracked key races across the Plain-Southwest region of the United States. Boyce also served in the White House’s office of public liaison, where he directed African-American and professional sports outreach in addition to event-related work in the fields of healthcare and economic policy.

A graduate of the University of Central Missouri, Boyce received his bachelor’s degree in political science and speech communications.


About The Orlando Magic

Orlando’s NBA franchise since 1989, the Magic’s mission is to be world champions on and off the court, delivering legendary moments every step of the way. On the court, Orlando has won five division championships (1995, 1996, 2008, 2009, 2010), had six 50-plus win seasons, and won the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 5,000 volunteer hours annually. In addition, over the last 20 years nearly $15 million has been distributed to local non-profit community organizations via the Orlando Magic Youth Fund (OMYF), a fund of the McCormick Foundation since 1994, which serves at risk and disadvantaged youth. Ticket highlights for next season in the new Amway Center include: 2,500 seats priced $15 or less, 7,000 seats priced $25 or less, and for the first time ever a $5 per game ticket while supplies last. For ticket information log on to or call 407-89-MAGIC.

Through the National Basketball Association’s NBA Cares program, the league, players and teams have donated more than $120 million to charity, provided more than one million hours of hands-on service to communities around the world, and created more than 465 places where kids and families can live, learn, or play. The NBA is broadcast in 215 countries and territories in 41 languages.

The Orlando Magic is also the developer of the Amway Center which will compete to host major national events, concerts and family shows. Opening in the fall of 2010, the facility will be operated by the City of Orlando and owned by the Central Florida Community.