Orlando Magic’s Lucas Boyce Named OBJ’s 40 Under 40 Man of the Year

ORLANDO—Orlando Magic’s Lucas Boyce was named Central Florida’s 2011 Outstanding Male of the Year in Orlando Business Journal’s 40 Under 40 competition. Boyce currently serves as the Magic’s director of community relations, government affairs and multicultural insights. Each year, the OBJ selects 40 business individuals whose significant business accomplishments are supplemented by high-profile leadership positions in community projects.

Boyce’s responsibilities with the Magic include strategic business planning and government affairs. In addition, reaching out to minority organizations and arranging community service events. Some of his notable work includes growing the Magic’s supplier diversity, with $800,000 worth of supplies coming from women- and minority-owned businesses since 2010. He also helped start the El Magic brand, an NBA initiative to appeal to the growing Hispanic demographic, which includes marketing Spanish-language apparel.

Boyce is very involved in the Central Florida community working with the Orange County Library System; Hispanic Chamber of Commerce; Take Stock in Children; Orange County Public Schools; City of Life Foundation.

Earlier this year, the U.S. Junior Chamber, or Jaycees, named him one of its Ten Outstanding Young Americans of 2011. Boyce’s main advice to others is to remember that “character counts; treat everyone the same” and “want to win more than you’re afraid to fail.

About the Orlando Magic

Orlando’s NBA franchise since 1989, the Magic’s mission is to be world champions on and off the court, delivering legendary moments every step of the way. On the court, Orlando has won five division championships (1995, 1996, 2008, 2009, 2010), had seven 50-plus win seasons, and won the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 6,000 volunteer hours annually. In addition, over the last 21 years more than $16 million has been distributed to local non-profit community organizations via the Orlando Magic Youth Fund (OMYF-MFF), a McCormick Foundation Fund since 1994, which serves at-risk youth. Ticket highlights for the 2011-12 season in the Amway Center include: 2,500 seats priced $20 or less, 8,000 seats priced $40 or less and 9,000 seats priced $50 or under. For ticket information log on to www.orlandomagic.com or call 407-89-MAGIC.

Through the National Basketball Association’s NBA Cares program, the league, players and teams have donated more than $145 million to charity, provided more than 1.4 million hours of hands-on service to communities around the world, and created more than 525 places where kids and families can live, learn, or play. The NBA is broadcast in 215 countries and territories in 41 languages.

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